Marketing for Authors

How to Promote Your Book Before and After It Arrives

Times 10 maintains an always-evolving, aggressive marketing plan for all or our books and their authors. We also rely heavily on you to tell the world about your special project and your ideas, starting long before your book arrives.

This page provides a growing list of videos and other resources that will help you promote your work. 

Be sure to bookmark this page and check in periodically for cool new marketing ideas, before and after your book is published.

Start a Blog or Blog Regularly

If you don’t own a blog or write regularly in another place, like Medium (video below), you risk not being recognized as a leader in your area of expertise–even if you have a book. Authors write, and they write often (no less than weekly).

Authors archive their work in places like their own blog or on a blog marketplace like Medium or Tumblr. Bottom line: write every week or more, without fail, and blast it to your audience on Twitter, Facebook, etc.

REMEMBER: if you’re not writing regularly about your topic, you likely won’t be recognized as a leader in your field. Writers write! Check out the videos below for setting up your blog and building your audience. Then peruse a few excellent examples of successful blogs, produced by Times 10 authors.

Setting up your domain and WordPress blog (your own site; takes time and dedication)

Start blogging in about three minutes on Medium (fewer steps)

Blogs by Times 10 Authors

Check out these amazing blogs. Notice how the publishers capture emails and promote their books on their sites:

Cooper on Curriculum

Cult of Pedagogy

Angela Stockman

James Alan Sturtevant

Teacher Reboot Camp

Murphy’s Musings

Build and nurture your email list

Start by watching this brief video about building an email list by Mark Barnes

How to use ConvertKit for List Building

How to use Mailchimp for List Building (great for beginners)

How to create a lead magnet email with Mailchimp

Twitter

If you need to learn how to build a Twitter audience, grab this course. Share graphics, quotes from your book, topics, polls, etc., and include a link to your Amazon landing page. Be sure to tweet to hashtag #HackLearning, as there is a big audience there. Tweet your book links to other popular hashtags like, #satchat, #sunchat, #edchat, #edtech, #MakeItReal, etc.

You most likely have a twitter hashtag for your topic/book. Consider starting a regular live chat (weekly, bi-weekly, or monthly). Once you build your audience, you can nurture it daily with tweets to your own hashtag feed. Soon, others will begin tweeting there too.

Slideshare

Create a slideshow or upload your existing Powerpoint to Slideshare’s powerful platform; then, easily share it to your networks.

Because it’s owned by LinkedIn, you can upload a Slideshare presentation to LinkedIn with a single click. Don’t forget to add a link to your Amazon landing page to multiple slides on your Slideshare. Here is an example of a SlideShare for Hacking Education. It’s been viewed more than 12,000 times and generated many book sales.

Facebook groups/pages/live videos

Create a group about your book’s topic. Upload videos of you talking about your topic to FB. This is personal, and people like personal. Plus, you can use the Facebook Live video feature and interact with your members live!

Learn more about FB live here

Thunderclap

A marvelous free social share tool. Blast out your message and a link to your book and ask your PLN to share it. Great for book launch. 

Start your own podcast on Spreaker

To learn all about creating your own podcast in minutes and how to add it to iTunes, check out this Hack Learning podcast episode and blog post. The video tutorial below shows you how to use Spreaker Studio, which is available on the Spreaker site or can be downloaded to your desktop or mobile device.

You can easily create an account on iTunes and automatically publish your episodes there when you publish on Spreaker.

Spreaker is one of the hackiest podcast creation programs available. James Sturtevant, author of Hacking Engagement and Hacking Engagement again, started his Hacking Engagement podcast before his first book was published. He’s now built a large audience and has sold thousands of books to his listeners.

Like blogging and live video, podcasting is the perfect way to promote your book with very few sales tactics. Just add a bumper to the end of your show that says something like, “For more great strategies, check out (insert your book title) today.” Of course, if you’re adding show notes to your blog or author site, be sure you always add an image and link to your book on Amazon there.

After your book is published

Create your Amazon Author Page

Create your author page immediately and feature all of your books. Here’s how to do it:

Bookstore & Library Promotions

A wonderful way to inspire your local Barnes & Noble, library, or independent bookseller to buy and stock your books is to conduct an event.

Great times are beginning of the school year Back to School events, holidays, and Teacher Appreciation days/weeks. Contact the B & N or library Community Relations Manager or independent store owner. Introduce yourself as an author/educator and outline a presentation you’d like to give (say, “I’ll discuss X for about 15 minutes).

Of course, you want the store to buy your book, so be sure to explain that the book is published by Times 10 Publications and is available through Ingram (the world’s largest book distributor) at the industry standard discount and is returnable.

NOTE: “industry standard discount” and “returnable” are the magic words that get you into bookstores and libraries.

Barnes & Noble will rarely turn you down, once they know that they can’t lose when ordering your book. Also, they need events.

One more thing: Don’t say you want to do a book signing; instead, explain that you want to share some valuable info and meet and greet attendees and, of course, you’ll be happy to sign books for any interested customers.

If you do even three bookstore/library events per year, you might sell 150-200 books. Plus, if your book does well, the stores are likely to keep them in stock.

FINALLY, be sure to give the Hack Learning Series book description list to the Community Relations Manager; this will make ordering very easy for her.

NOTE: the Library/Bookstore book description list is attached at the bottom of this page.

BONUS HACK

Are you traveling for business or pleasure? Maybe presenting at a conference? Three or four months ahead of your event, locate a bookseller (preferably Barnes & Noble) close to the event’s venue.

Call the store and ask for the community relations manager. If she’s not available, ask for her email address. Tell the CRM you will be presenting at X conference on X date. Say that you’d “love to make a brief appearance at your store, to chat with educators who can’t attend my presentation, or just want to do a meet and greet.” Then, encourage the CRM to order your book through Ingram.

SUPER BONUS HACK

Is your book’s topic relevant to churches, parent groups, PTAs, other local organizations? Reach out to them and ask to make an appearance there. Be sure to tell them that you’ll promote heavily to your audience and your publisher will promote the event with some targeted Facebook advertising.

If they agree, plan to sell your books through our Author/Vendor program (see video below), or coordinate with a local bookseller (B&N or indie) to be your partner and bring your books to the event.

They can, of course, order through Ingram, and then they sell the books, and you don’t have to handle any sales or money. Of course, you still build your audience and awareness around your topic, and you earn royalties from the sales.

Create a Relevant Resource and Give it Away

Several of our most popular books have excellent relevant resources, created either by the author or by Times 10’s production team, or both.

Resources can be a variety of things–videos, downloadable classroom materials, or even sample content from your book.

The key is to include direct links and a Call to Action throughout the resource. You can add something like, “Learn more about X here” and link this CTA to your Amazon page.

Sample Relevant Resources

Hacking Google for Education book excerpts with inside links (created by Times 10)

Downloadable Parent Resource Notebook with links (created by Times 10)

Downloadable Hacking PBL add-on with links (created by the authors)

BONUS HACK

Use your free relevant resource as a lead magnet. Review the email list building videos on this site and use your downloadable resource or private video library as a way to capture emails.

This is a super powerful strategy, as it serves two key purposes: 1 – you build your list, so you can reach out to people over and over; 2 – people get a resource they can constantly return to, filled with links to your book; eventually most will buy.

SUPER BONUS HACK

Encourage people to pay it forward. Tell them to share your giveaway with friends. Sure, you won’t get the next person’s email in every case, but the more people who have your resource, the more potential buyers you have; plus, they’ll likely share good resources with their friends and talk about the info and its creator–thus, building your brand.

Give your book away on Goodreads

Join Goodreads as an author, and conduct a book giveaway. See the video below about creating a Goodreads giveaway, which can easily attract hundreds of new readers and reviewers.

Remember, you can run multiple giveaways on Goodreads each year. Goodreads is owned by Amazon and is a fabulous way to promote your book and build your audience for FREE!

Author/Vendor program

Many of our authors are selling their Hack Learning Series book at conferences and schools and making a bigger royalty while doing it. Buy 25 or more copies of your book directly from Times 10 Publications (contact Mark Barnes), at a substantial discount. Then, sell them in the field at any price.

In most cases, you can make 3-5 times what you would with your standard royalty share. Here’s an example of the numbers: If your book sells for $22.95 you pay $9.50 per copy (about 58% off retail, which is more than Barnes & Noble gets).

Times 10 covers shipping in the U.S. Now, sell your book to your trainees at, say, $20 (a considerable savings for buyers, who can get an autographed copy from the author and don’t have to pay shipping costs). Sell 100 copies, and you’ll net $1,050.00. NICE!

BONUS HACK

If you present at a conference or school, and they want copies of your book, you can negotiate the sale into your fee (if Times 10 is scheduling your event, we can take care of this for you). They can pay for a bulk purchase of books as part of your consulting fee. Then, we’ll ship the books directly to your event. How cool is that?

Sell your book through Aer.io and get paid twice for every sale

Any questions? Reach out to Mark on Voxer or via email. 

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